The history of online shopping

The convenience of online shopping has been talked about many times by the same people who believe wholeheartedly in the power of technology to revolutionize the way consumers interact with businesses. It was a surely a game-changer when it was introduced, but a lot of buyers today are probably oblivious of the developments that the whole industry had to go through to achieve what it promised to people in the first place. Other than the convenience already mentioned earlier, the product variety seems to be an important motivational factor for consumers.

Image source:

In 1994, the purchase of an audio CD album by the band Sting was historically tagged as the first online retail transaction on the Internet. That was only a few years after Tim Berners-Lee created the World Wide Web. But before the subsequent technological innovations of online shopping, Michael Aldrich had already developed a system of participative communication with end-users using videotext technology in the 1980s. The whole idea makes possible efficient electronic transactions in real time. The issue of privacy would, of course, be resolved a more than a decade after.

The physicality of brick-and-mortar businesses was challenged by the emergence of online shopping which, at the onset, offered a cheaper, more convenient, and highly tailored and personalized purchasing experience compared to other retailing channels. In the beginning, there was a lot of queries and concerns about the new method of purchasing products. The whole process seemed implausible, and there were a lot of concepts that needed clarification and explanation, given that computer technologies and their interaction with the Internet were relatively new around that time.

Image source:

Emporium is a cutting-edge direct retailer of luxury goods that provides an alternative credit solution for online shoppers to purchase high-quality, brand-name products for competitive pricing and low payments. To get more tips and information on online shopping, visit this page.


The Advantages Of Buying Luxury Brands

The growth of the global luxury market may have slowed down a bit the past couple years, but the demand for luxury brands is still increasing. The market has expanded well beyond North America and Western Europe since the turn of the decade.Currently, the two largest luxury markets are China and Japan – and the Middle East market is not far behind.


While there are consumers who believe that purchasing or investing in luxury brands is a manifestation of extravagance, it does provide various advantages, including the following:


One of the most known benefits of consuming luxury brands is its invaluable contribution to the economy. It is a major source of income for the government because the additional taxes (such as luxury or excise tax) levied on luxury goods are generally higher than the taxes imposed on regular items. Furthermore, the production and subsequent sale of these items help a nation’s GDP (gross domestic product) and create employment opportunities for a number of people.

Sense of accomplishment

Every once in a while, an individual will look to reward himself for all his hard work resulting in financial success. Luxury goods have proven a pleasant incentive, because it satisfies desires and carries a much higher price than other products.



In Western culture, consumers generally attach less psychological meaning to luxury goods. This is evidenced by the fact that the brands that offer these products are available almost everywhere. The culture is different in Asian countries. For example, in India, luxury brands are a manifestation of social status, wealth, and prestige. Meanwhile, in Indonesia, consumers seek an enhancement of themselves when they purchase from high-end lines.

Emporium is a leading direct retailer of luxury goods. Read about the online retail shop’s cost-effective options by visiting this website.