The history of online shopping

The convenience of online shopping has been talked about many times by the same people who believe wholeheartedly in the power of technology to revolutionize the way consumers interact with businesses. It was a surely a game-changer when it was introduced, but a lot of buyers today are probably oblivious of the developments that the whole industry had to go through to achieve what it promised to people in the first place. Other than the convenience already mentioned earlier, the product variety seems to be an important motivational factor for consumers.

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In 1994, the purchase of an audio CD album by the band Sting was historically tagged as the first online retail transaction on the Internet. That was only a few years after Tim Berners-Lee created the World Wide Web. But before the subsequent technological innovations of online shopping, Michael Aldrich had already developed a system of participative communication with end-users using videotext technology in the 1980s. The whole idea makes possible efficient electronic transactions in real time. The issue of privacy would, of course, be resolved a more than a decade after.

The physicality of brick-and-mortar businesses was challenged by the emergence of online shopping which, at the onset, offered a cheaper, more convenient, and highly tailored and personalized purchasing experience compared to other retailing channels. In the beginning, there was a lot of queries and concerns about the new method of purchasing products. The whole process seemed implausible, and there were a lot of concepts that needed clarification and explanation, given that computer technologies and their interaction with the Internet were relatively new around that time.

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Emporium is a cutting-edge direct retailer of luxury goods that provides an alternative credit solution for online shoppers to purchase high-quality, brand-name products for competitive pricing and low payments. To get more tips and information on online shopping, visit this page.

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How to ensure that you’re buying original sneakers online

The growing replica market is the bane of the shoe industry, and it is enjoying unprecedented patronage as resale of popular shoe models and colorways continues to skyrocket. What’s more, the fakes are beginning to look so much like the originals.

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There are heaps of online stores and resellers nowadays, offering hyped shoes like the Yeezy Boosts or sought-after collaboration sneakers like the Adidas Bape NMDs. And the first thing to remember when getting tempted is this: if the price is too good to be true, it most likely is.

This is one sure way of spotting replicas. Never be naïve and think that you’ve just stumbled upon a seller who doesn’t know the going rates for the shoes. If you had access to knowledge of the standard selling prices online, then the seller most likely has as well.

Secondly, keep in mind that there are reputable online stores with established reputations and a dedicated set of customers; it’s better to buy from these shops instead of shady individuals. Aside from faster shipping, your money is protected from scammers. Some online retailers even have established reward systems for credit purchases.

Lastly, keep in mind that there are sites and lots of uploaded videos online for your legit-checking needs. Study these real-versus-replica comparisons thoroughly before deciding, as there’s no swag in wearing fakes.

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Emporium Retail Group is a prominent online retail company, offering a vast array of luxury goods that can be bought under competitive pricing and low payments plans. For currently available products, drop by this website.

A Guide To Spotting Counterfeit Products

Online shopping is a convenient way to purchase merchandise. With the many stores opening their doors today, consumers can become overwhelmed with the sheer amount of products on offer. It is also increasingly difficult to determine the authenticity of origin and material of these products. There are a few tips that will help sort out the bad eggs in retail:

Too good to be true? It probably is: This is a popular saying that holds true today. Buyers are encouraged to listen to their gut. If the deal sounds too good to be true, it probably is. There are some online stores that are unscrupulous and are merely out for a quick buck. In their haste to fool, they usually give incredible deals. Consumers should always be cautious about these incentives. One great tip is to look for customer feedback. Clients can also look at the store’s return policies; usually stores that offer counterfeit products do not have such policy.

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Look at the packaging: Consider returning the item if it comes with suspect packaging. For instance, a genuine leather handbag’s handle should not have a plastic covering. Do not be ashamed to ask for a return if there seems to be something wrong. Reputable online stores understand their customer’s fears and would immediately replace the item.

Check where the item comes from: Be wary of items that come from countries or places known for counterfeit goods. This is especially true for electronic gadgets. This is not meant to deter anyone from buying from these countries; but a caution to be more mindful when buying items made from there.

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In general, these tips are not needed when buying from a trusted and exclusive online shop. Nevertheless, it is always better to be informed.

Emporium Retail Group is an online store for luxury goods. For more information on its products, view this LinkedIn page.

The Benefits Of Buying Online

The advancement of technology, particularly the internet’s advent, has significantly altered the way consumers shop nowadays. The conventional method of going into physical stores is being replaced online shopping.

According to a study by Statista.com, 42 percent of internet users in the U.S. bought some goods or services online at least once a month in 2016. Twenty-four percent, meanwhile, stated that they made online purchases around once or twice a week.

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Furthermore, the online presence of merchants has also influenced offline sales. Consumers research and review products online then proceed to stores to make the purchase. There is even a number of buyers who look at an item in-store, only to buy it online.

The volume of online sales has kept on increasing, and it has been forecasted that the number of sales will nearly double by 2020.

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Various advantages impact consumers’ decision to buy online:

Convenience: Based on a Nielsen research, 40 percent of online shoppers credit convenience as the main reason they shop on the Internet. In doing so, they save much time and effort, more so since online shopping can be done not only through laptops but also by using smartphones or tablets. Consumers can make purchases wherever they are and whenever they want, and without the hassle of going to malls or stores.

Cheaper alternative: There are various ways buyers can save money by accessing online retail sites or apps instead of going to the stores. For one, items and services online come at cheaper deals or better prices because the merchants can afford to offer items at a lower rate. Moreover, consumers will be beset with fewer expenses as there would be no more need to commute or drive to the store and fewer occurrences of impulse buying.
Wealth of information: The availability of information on the internet gives potential buyers better insight on whether to buy items they want or not. Price comparison among different merchants can be made more easily, and online reviews can help in the decision making.

Emporium is a cutting-edge direct retailer of a vast array of luxury goods. The online merchant offers over 100,000 products that can be bought with competitive prices and low payment. Visit its official website for more information.